We all agree that the power of social media is that it enables us to engage our audiences one-on-one. Then why, I ask, is there so much focus on building large groups of followers? Isn’t that the old media model…the one where we broadcast our message to as many people as possible with the hope of compelling a few to respond? Social marketing is supposed to be about the power of economically communicating at a personal level with like-minded individuals and not on circulation figures. Right?



Read More...http://bit.ly/lTeVhP http://amplify.com/u/a144y1

Marketing is a science. You have your goals, you consider the many ways in which you can achieve these goals... http://amplify.com/u/a144yc

The following is a guest post from Nick Jerome.

QR codes, a.k.a. Quick Response codes, are a useful way to e... http://amplify.com/u/a144y3

Marketing is a science. You have your goals, you consider the many ways in which you can achieve these goals, you implement your methods, and then you look and see how it helps you reach your goals and by what degree.



For example, a small business wants to increase sales. They give out discounts to those who cut out a coupon from flyers that they have mailed to select members of the community.



Read More...http://bit.ly/k7qxt3 http://amplify.com/u/a144yc

We all agree that the power of social media is that it enables us to engage our audiences one-on-one. Then wh... http://amplify.com/u/a144y1

The following is a guest post from Nick Jerome.



QR codes, a.k.a. Quick Response codes, are a useful way to encourage individuals to interact with a product or service. They can be used for a variety of engagement tactics including driving consumers to an ecommerce landing page, providing a coupon or giving in-depth product information.



Read More...http://bit.ly/jirO6h http://amplify.com/u/a144y3

http://myemail.constantcontact.com/Memorial-Day-Parking-Lot-Sale---.html?soid=1102751453434&aid=v0WB_YBcsIU

http://myemail.constantcontact.com/Memorial-Day-Parking-Lot-Sale---.html?soid=1102751453434&aid=v0WB_YBcsIU

In Hindsight: For LinkedIn, the biggest U.S. Internet IPO since Google - San Jose Mercury News

In Hindsight: For LinkedIn, the biggest U.S. Internet IPO since Google - San Jose Mercury News

What Happens If I Withdraw Money from My Tax-Deferred Investments Before Age 59½?

Withdrawing funds from a... http://amplify.com/u/a13onr

What Happens If I Withdraw Money from My Tax-Deferred Investments Before Age 59½?



Withdrawing funds from a tax-deferred retirement account before the age of 59½ generally triggers a 10% federal income tax penalty; all distributions are subject to ordinary income tax. However, there are certain situations in which you are allowed to make early withdrawals from a retirement account and avoid the tax penalty.



IRAs and employer-sponsored retirement plans have different exceptions, although the regulations are similar.



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Aloha!!!

OB Surf and Skate is hosting two awesome events, one this Saturday and one next Wednesday, and we ... http://amplify.com/u/a13m9s

Aloha!!!



OB Surf and Skate is hosting two awesome events, one this Saturday and one next Wednesday, and we hope that you can join us! Read on for details about our skate demo at the OB Beach Ball this weekend and for details on our movie premier next Wednesday. Don't miss these awesome (and FREE) activities, we hope to see you soon!



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Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid survive.” He meant that companies (and people) had to constantly be ready to change, quickly, and adapt-or get crushed.



I had a lot of respect for Grove (I worked for Intel in the 1990s), but that thinking doesn’t work when it comes to social media. I’ve never met a successful paranoid blogger (someone who was scared to blog, but did anyway).



Read More...http://bit.ly/md2ecz http://amplify.com/u/a13k3t

Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid survive.” He meant that ... http://amplify.com/u/a13k3t

Some of the fun we have here at Marketing Pilgrim is getting people riled up about something in the Internet ... http://amplify.com/u/a13k3n

Some of the fun we have here at Marketing Pilgrim is getting people riled up about something in the Internet marketing universe.



Last month our own Cynthia Boris reported on data that was produced regarding web visits from social media. Of course, since we have all graduated from the “It’s Not the Content, It’s the Headline That Matters!” school of journalism the post was entitled “Under 1% of Web Visits Come From Social Media“. That was simply a statement from the findings but not necessarily our position. Not everyone saw it that way, .





Read More...http://bit.ly/klxthj http://amplify.com/u/a13k3n

What does the date April 16th mean to you, probably nothing right? It’s not a national holiday, I couldn’t tell you if anyone famous died on it but for millions of Internet users it’s fast becoming a date of note. It’s the official Foursquare Day, yep that geo-location start-up you’ve heard about here and there officially has it’s own holiday.



Read More...http://bit.ly/mPZm6b http://amplify.com/u/a13k30

Check out the SWEET deal offered by KGB for 50% off our epic 3-hour open group surf lesson!!! Join us for ... *http://amplify.com/u/a1384j

Check out the SWEET deal offered by KGB for 50% off our epic 3-hour open group surf lesson!!! Join us for an Ocean Experience classic at an unbelievable price. Normally, these classes cost $105, but with a KGB Deal, you pay only $50!

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Social media is critical to guarantee productive website selling simply because that is the spot the individu... http://amplify.com/u/a1350r

New businesses are challenging to manage. Particularly in the present recession. Start-ups present several different unique issues that can be difficult to deal with when not experiencing financial uncertainty. Creating a business model, generating money and creating sales are areas which need careful planning and continued managing. Advertising can play a substantial part in how successful your business might be. Depending on the field of your company, there might be choices available to specifically help. As an example, if you open up a food shop you can offer free nights where you invite critics and people and sign up for reviews to help create a buzz.





Read More....http://bit.ly/iwieat http://amplify.com/u/a1351j

New businesses are challenging to manage. Particularly in the present recession. Start-ups present several di... http://amplify.com/u/a1351j

Social media is critical to guarantee productive website selling simply because that is the spot the individuals are. The "population" of Facebook is around equivalent to the dimension of Germany and creating by fifty % a million each day. Other giants in this issue are not appreciably behind these as Twitter, You Tube and LinkedIn. This phenomenal progress in end consumers is a reflection of the human make and require to connect with people who have like-minded interests. Based mostly on this form of durable statistical truth, there are not in a position to be a shadow of a doubt any longer that social media advertising and advertising is no longer an resolution but a necessity for monetary accomplishment on the web.



Read More...http://bit.ly/lngKI0 http://amplify.com/u/a1350r

On the web today, things change fast. New applications launch every day and existing applications continue to... http://amplify.com/u/a12v6t

QR (Quick Response) codes are two-dimensional barcodes that are scannable by smartphone cameras when you download the appropriate QR reader app. You can generate your own QR code with the information you want others to read on their phones quickly. One type of QR code generator can embed a URL, text, a phone number, or a ready-to-send SMS message into a QR code. The other multi-colored code is from Microsoft and can embed the same type of information. Both tags are free to create and use, each one requires its own QR code reader.



Read More...http://socialmediainmarketing.wordpress.com/2011/05/06/qr-codes/ http://amplify.com/u/a130pt

QR (Quick Response) codes are two-dimensional barcodes that are scannable by smartphone cameras when you down... http://amplify.com/u/a130pt

At this point in time, nobody questions the value that social media has brought to our professional and personal lives. The next question is always how can the value of social media translate into increasing revenue. There are many ways.



The answer is yes; however, the way that you go about achieving greater financial success through your social media efforts needs to be well thought out and strategically planned. Social media and sales can work together to locate new prospective clients for your business, speak with those prospective clients, and furnish useful information. The big challenge in this case lies in the idea that the success of social media is based on building, strengthening and maintaining relationships. It does not have the hard sell as its foundation.



Read More...http://bit.ly/kmaxUU http://amplify.com/u/a130oz

At this point in time, nobody questions the value that social media has brought to our professional and perso... http://amplify.com/u/a130oz

Before creating your Social Media marketing strategy and delving into the social media sphere, here are five things you should consider.





A lot of companies’ approach to Social Media has been to act first and create social networking accounts and think later about what they want to achieve from online marketing and then stepping back and creating a Social Media marketing strategy. Here are five phases every company should ideally think about and evaluate before entering into the Social Media space and creating social networking sites.



Read More....http://bit.ly/m73p27 http://amplify.com/u/a130of

Before creating your Social Media marketing strategy and delving into the social media sphere, here are five ... http://amplify.com/u/a130of

For the business personnel who are at the starting point of their business. The 10 ultimate rules which will help you build and boost your brand.



Unleashing the potential of social media and unique content can help you increase your target audience and clientele in a remarkable way. But getting started without any previous experience or insight could be challenging.



It is imperative that you comprehend the marketing fundamentals of social media. From maximizing quality to increasing your online entry points, abiding by these 10 Rules will help build a foundation that will serve your customers, your brand and your brand image.



Read More.....http://bit.ly/mg1zXV http://amplify.com/u/a12v5t

For the business personnel who are at the starting point of their business. The 10 ultimate rules which will ... http://amplify.com/u/a12v5t

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.



I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.



Social Media Marketing Dictionary: 101 Terms to Know







Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-101-Social-Media-Marketing-Terms-Explained.aspx#ixzz1MR1xW7X4 http://amplify.com/u/a12v6t

Even though Facebook parted ways with Burson in the wake of the botched PR smear campaign, the implications o... http://amplify.com/u/a12v5d

Even though Facebook parted ways with Burson in the wake of the botched PR smear campaign, the implications of its relationship with this PR shop in particular are symbolic of the social network outgrowing its startup roots, and ironically, exhibiting increasingly buttoned-up, corporate behavior. Now that investment houses like Goldman have taken a big stake in Facebook one has to wonder if Facebook is going to become too corporate to remain hip and cool.



Read More....http://bit.ly/lyUSW5 http://amplify.com/u/a12v5d

Summer is just around the corner and to help you get ready, Ocean Beach Surf and Skate is giving away variety... http://amplify.com/u/a12oz0

Summer is just around the corner and to help you get ready, Ocean Beach Surf and Skate is giving away variety of FREE GIFTS.



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this experience is for 4 separate guided tours of San Diego
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50% Off 8 Hours of Ocean Kayaking Tours - 4 Different Sessions!
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Open-Water Kayaking Clinic and Tour with Ocean Beach Surf and Skate
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Open-Water Kayaking Clinic and Tour with Ocean Beach Surf and Skate
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Open-Water Kayaking Clinic and Tour with Ocean Beach Surf and Skate

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Morgan Just at the Wedge in newport Beach 5-5-11 | Morgan Just

Morgan Just at the Wedge in newport Beach 5-5-11 | Morgan Just

San Diego’s MIR3 Expands Mass Notification Technology to Social Media Networks. http://bit.ly/iN8eBp http://bit.ly/l23sqC

Sony Invites Consumers to Imagine Their Lives in 3D. http://prn.to/kDMLoh http://bit.ly/l23sqC

Social Media Marketing Tips
How can you accomplish your online branding goals as efficiently as possible?http://bit.ly/lu8Zuj

Blogs | Ola Moana Social Media Marketing

Blogs | Ola Moana Social Media Marketing

How can you accomplish your online branding goals as efficiently as possible?http://bit.ly/lu8Zuj http://amplify.com/u/a120ev

How can you accomplish your online branding goals as efficiently as possible?http://bit.ly/lu8Zuj http://amplify.com/u/a120ev

To delegate or not?

http://bit.ly/k5Mq5l http://amplify.com/u/a11ybr

To delegate or not?
http://bit.ly/k5Mq5l http://amplify.com/u/a11ybr

Why Delegate Business Social Networking?
To delegate or not?
http://bit.ly/k5Mq5l

12 Social Media Monitoring Tools Reviewed
http://bit.ly/lqbzK4

Automate Social Media Marketing Efforts
So you’ve got all of your social media networking accounts set up, now what? Once the social media account creation tasks are complete, the next stage involves growth, building and interaction. To give you some assistance in determining what tools and strategies you could be implementing to build your customer base, your social media growth and your brand image, here’s a tip: automation. By automating parts of your social media campaign, you can save yourself a large amount of time and money.

Word of warning: if you automate your entire campaign particularly Twitter then you will eventually lose your client base. Let's not forget that Social Media is all about engagement and connecting with people. Try 'listening' to help your Social Media strategy before automating as that will help improve your overall campaign. Here are some quick suggestions for automating your Social Media campaign without losing that essential human connection:

Read More...http://bit.ly/jl8MkH

Why Social Media Marketing Is Practical

Social media is critical to guarantee productive website selling simply because that is the spot the individuals are. The "population" of Facebook is around equivalent to the dimension of Germany and creating by fifty % a million each day. Other giants in this issue are not appreciably behind these as Twitter, You Tube and LinkedIn. This phenomenal progress in end consumers is a reflection of the human make and require to connect with people who have like-minded interests. Based mostly on this form of durable statistical truth, there are not in a position to be a shadow of a doubt any longer that social media advertising and advertising is no longer an resolution but a necessity for monetary accomplishment on the web.

Read More...http://bit.ly/lngKI0

There’s often debate between marketing people and financial people at any company. The financial people wan... http://amplify.com/u/a11qel

The market for social media marketing tools includes the dominant leaders, such as Google Insights, HootSuite... http://amplify.com/u/a11qe3

The market for social media marketing tools includes the dominant leaders, such as Google Insights, HootSuite and Radian6, as well as niche services that have small but loyal users, such as Pipes, Trackur, Viral Heat ... well, you get the idea. It's a crowded field, and new tools are being introduced regularly.

Here are a few that may be worth a look as alternatives to help monitor particular channels and manage certain tasks.



• Crowdtap. Introduced this spring, Crowdtap is a social marketing platform that allows marketers to engage targeted customers and tap into their enthusiasm for real-time idea generation. The platform uses content, such as market research and even parties and gift cards, to encourage this type of engagement.



Read More...http://www.btobonline.com/article/20110504/SOCIAL05/305049998/new-tools-for-monitoring-and-managing-social-media-marketing http://amplify.com/u/a11qe3

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Here's the Deal

If you have an aspiring Tony Hawk at home, let Ocean Beach Surf & Skate turn them from novic... http://amplify.com/u/a11fpu

Article marketing is really a remarkably effective type of backlink building for SEO. Typically, you simply won't focus on anything at all in relation to search term denseness. The exception is where the particular submissions are specifically being authored as well as sent out for Search engine optimization objectives. Article submitting websites know about that. They may also be aware how keyword padding makes articles look unnatural and inadequate.



Why Add Keywords and Phrases to an Article?



Read More.....http://www.olamoana.com/content/article-marketing-and-key-phrase-density http://amplify.com/u/a10znt

Article marketing is really a remarkably effective type of backlink building for SEO. Typically, you simply w... http://amplify.com/u/a10znt

Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore yo... http://amplify.com/u/a10za5

Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore your email if you see that there are messages in your inbox? Have you ever gone to Google to look up some information and 30 minutes later you realize that you’ve been reading and linking, and searching around for a long time, and you are now searching for something totally different than before? These are all examples of your dopamine system at work.

Enter dopamine – Neuro scientists have been studying what they call the dopamine system for a while. Dopamine was “discovered” in 1958 by Arvid Carlsson and Nils-Ake Hillarp at the National Heart Institute of Sweden. Dopamine is created in various parts of the brain and is critical in all sorts of brain functions, including thinking, moving, sleeping, mood, attention, and motivation, seeking and reward.



Read more.....http://social-media-guide.tumblr.com/post/1326668806/100-things-you-should-know-about-people http://amplify.com/u/a10za5

Tumblr blogs are known for being easy to use and simple to set up. But the blogging platform lives up to its reputation only as far as standard accounts go.



Want to set up a company blog that contributors can post to from multiple accounts? Want to use a password-protected Tumblr internally? Get ready for some help-section browsing.



Because Tumblr wants everybody’s “primary blog” to represent them, it does not allow users to create group blogs or password-protected accounts. In order to do so, you’ll need to create an additional blog under your account and then invite other members to join it. Here’s a step-by-step tutorial to get you started:



Read More...http://mashable.com/2011/05/01/group-tumblr/ http://amplify.com/u/a10z9v

Tumblr blogs are known for being easy to use and simple to set up. But the blogging platform lives up to its ... http://amplify.com/u/a10z9v

You accepted a while back that social media needs to be an important part of the marketing mix. But resources... http://amplify.com/u/a10z92

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?”



My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing.



Earlier this week I addressed the need to shift more of our marketing mix from interruption-based outbound tactics to customer-focused inbound marketing tactics. There were 3 data points on blogging that I thought were worthy of an entire post:

57% of businesses have acquired a customer through their blog

Company websites with a blog get 55% more visitors





Read More...http://www.b2bmarketinginsider.com/social-media/blogging-is-good-business-8-tips-to-get-it-right http://amplify.com/u/a10z92

You’ve probably heard the term “content marketing.” You’ve certainly heard of social media. How do th... http://amplify.com/u/a10z7g

You’ve probably heard the term “content marketing.” You’ve certainly heard of social media. How do these two trends fit together in your sales and marketing plan?



Here’s a method you can use to determine where content and social media fit into your online sales strategy. Let’s start with your good ol’ sales funnel. These vary somewhat by company, but here’s a typical B2B sales funnel showing the steps a customer typically experiences:



Read More...http://www.businessesgrow.com/2011/04/20/a-process-to-connect-social-media-content-marketing-and-sales/ http://amplify.com/u/a10z7g