5 Steps for Successful Social Media Marketing

Let's say you've gotten the approval to get your company involved in social media marketing and are ready to launch your efforts. How will you define success?This is an important question, because a large number of companies have jumped into social media without any clear business strategy. Before the financial meltdown of the last few weeks, some companies had the resources to experiment with social media without worrying about financial accountability. But now, most businesses must demonstrate an ROI on any new effort.





Read more: http://blog.hubspot.com/blog/tabid/6307/bid/4359/5-Steps-for-Successful-Social-Media-Marketing.aspx#ixzz1BkElYfeP

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