Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting shareholder value. For causes, social marketing moves people to action for their own good -- cajoling consumers to change unhealthy behaviors or to support a particular environmental program, for example.
Read More...http://www.huffingtonpost.com/miles-young/marketing-in-the-modern-a_b_848699.html http://amplify.com/u/bz2s4
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