How do you fuel connections that matter? Every day we see the ability of social media to power connections between brands and consumers. And if you work in digital or social marketing, PR, or advertising at a brand or agency, chances are you’re constantly trying to figure out where your brand or clients fit in. To help connect the dots, Buddy Media and Booz & Company recently released a research report titled “Campaigns to Capabilities: Social Media & Marketing 2011.”
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