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Tuesday, April 26, 2011

Is mobile important to B2B social media marketers? Take this quick, down and dirty assessment to find out what opportunity, if any, the mobile web presents to your company.

You’ve heard that the marketing wars of tomorrow will be fought on the small screen. Smart phone usage and mobile search continue to grow, with analysts predicting nearly 3.5 billion mobile searches per month by next year.

And already, 80% of smart phone users research purchasing decisions within a 10 to 20 mile radius of their location, which certainly makes sense if you’re shopping for pizza or tires.

But what if you’re a B2B buyer of highly specialized products and services? What role does or will mobile play in B2B sales cycles?

As mobile web usage grows, here’s a litmus test B2B marketers can use to assess the importance of mobile:

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