There’s been lots of mention in the press about Facebook’s exploding popularity outside the U.S. – currently there are over 500 million international Facebook users! But we haven’t seen any coverage about how this growth impacts the way multi-national brands think about social media marketing –until now. Based on the data we pulled from over 100,000+ promotions run on our platform, it’s clear that international users are not just using Facebook to interact with friends; they’re also on Facebook to engage with brands. This represents an enormous opportunity for global and regional brands to create targeted and relatively inexpensive viral marketing campaigns for fans throughout the world. In this post we’ll discuss the demographic trends you should be aware of, we’ll highlight some best practices for international social media marketing and we’ll showcase a very cool global campaign from Qatar Airways.
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