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Thursday, July 28, 2011

One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation. In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has. Such “rogue” social media activity might be proactive, but can also create issues without adherence to corporate standards and provide conflicting experiences for customers.



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