If you build it, they will, well, probably go somewhere else.
Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t even notice. They’ll go about visiting their normal destinations online; checking Facebook, maybe Twitter, and dipping into their pool of RSS subscriptions.
But your target audience almost definitely won’t just come to your website because it happens to be there.
Launching your endeavor is a big first step. But it’s just the beginning of a long, long marathon.
Here are some things you can do to make sure more than tumbleweeds check out your new online offering.
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