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Sunday, June 26, 2011

Social media, QR codes hottest trends in marketing

Social media is becoming just as popular as email when it comes to direct marketing, and that’s not nearly all a recent study uncovered.

While email is still considered more cost-effective and easy to use, more marketers are migrating to social media in response to competitive trends and to reach new prospects, according to an April 2011 study by Pitney Bowes.

The study also gauged social media’s popularity in comparison to several other well-known marketing channels. It found that while social media is now more popular than direct mail and advertising, most marketers still don’t have faith in social networking’s ability to deliver consistent ROI.


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