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Monday, June 13, 2011

You need to get everyone in your company on board with your Facebook marketing plans in order to generate a return on investment.

You’ll need subject-matter experts from sales, product and other disciplines to contribute ideas or full blog posts. They have insights from in the trenches, and this is what will resonate with your clients and prospects.

So, before you reach out to prospective buyers, you’ll need to engage your prospective helpers. Without them, you’ll have nothing of substance to bring to your target market.

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