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Sunday, June 26, 2011

What is social media marketing?

Social media marketing is the practice of using social media networks and user-generated content platforms to promote a business, product or service. Social media marketing typically involves participating in conversations with a key audience instead of blatantly throwing out a sales pitch to a large number of people.

Social media marketing also includes creating and promoting content that is meant to be shared by users. The viral and personal nature of social media makes it an effective channel for product advertising, reputation management or corporate branding.


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