Google Analytics

Friday, May 6, 2011

The market for social media marketing tools includes the dominant leaders, such as Google Insights, HootSuite and Radian6, as well as niche services that have small but loyal users, such as Pipes, Trackur, Viral Heat ... well, you get the idea. It's a crowded field, and new tools are being introduced regularly.

Here are a few that may be worth a look as alternatives to help monitor particular channels and manage certain tasks.

• Crowdtap. Introduced this spring, Crowdtap is a social marketing platform that allows marketers to engage targeted customers and tap into their enthusiasm for real-time idea generation. The platform uses content, such as market research and even parties and gift cards, to encourage this type of engagement.


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