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Monday, May 2, 2011

You’ve probably heard the term “content marketing.” You’ve certainly heard of social media. How do these two trends fit together in your sales and marketing plan?

Here’s a method you can use to determine where content and social media fit into your online sales strategy. Let’s start with your good ol’ sales funnel. These vary somewhat by company, but here’s a typical B2B sales funnel showing the steps a customer typically experiences:


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