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Monday, May 2, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?”

My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing.

Earlier this week I addressed the need to shift more of our marketing mix from interruption-based outbound tactics to customer-focused inbound marketing tactics. There were 3 data points on blogging that I thought were worthy of an entire post:

57% of businesses have acquired a customer through their blog

Company websites with a blog get 55% more visitors


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