For marketers who are new to social media, one of the most confusing components of social media tis the concept of "listening." Or as it's becoming more commonly referred to, "social media monitoring."
Perhaps it's largely due to the fact that the ability to "listen" at least in an online context was never really contemplated in the early days of online marketing.
Then came social media and the development of monitoring tools such as Sprout Social, Radian 6 and Scout Labs to name a few.
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