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Wednesday, March 23, 2011

Someone recently plowed into the mailbox in front of my house. I decided to replace it with a similar model. I was so familiar with this mailbox (so I thought) I barely glanced at the instructions. As I approached the end of my project, I realized I was holding pieces that should have gone in along the way.

This example serves as the backdrop for the social media experience created by many aloof businesses. They assume that traditional marketing tactics will readily translate over to the social media framework – a huge mistake.

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