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Monday, March 21, 2011

Long Live Content Marketing!

Everybody talks about Social Media Marketing these days.

It’s the new buzzword, and everyone is a guru. NOT.

Social Media Marketing Sucks.

Repeat it with me. Social Media Marketing Sucks.

What were you planning to do – Get on twitter and start advertising your listings? Get a Facebook fan page and invite everyone to click ‘like’ and come to open houses?

Great – I was hoping to find another place where people can try to sell stuff to me!

The truth is that when people want to do “social media” marketing, what they really mean is Content Marketing.

What is Content Marketing?

Content Marketing is when you create an online catalogue of your knowledge (valuable content), and you interact and build relationships with people who are interested in it (marketing ).

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