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Saturday, March 19, 2011

An increasing number of companies are hiring for the relatively new role of “corporate social strategist” (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side, followed up by a Twitter edition of the same list here) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot at a minimum list of characteristics that enable social media success.

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