This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, and I’d be willing to bet that few people purchase a Hanger Cascader without watching the infomercial first.
Your digital product is also more appealing when demonstrated. And the most affordable way to show people what your software does, even if you’re also offering a free trial, is often to produce a short screencast. These five free tools can help you get started.
read more....http://mashable.com/2011/03/08/screencast-tools/ http://amplify.com/u/btlt7